Finding streetwear brands in a country where streetwear is yet to become a mainstream phenomenon, can be a daunting task. But don't worry! In this article, we include all the streetwear brands that have been making moves in India.
If you're new into the Indian Streetwear culture, then read this article first: Streetwear India: State of the Culture to understand this article better!
This article has been written for the purpose of guiding you through the Indian Streetwear market: the different streetwear brands, the subcultures they represent, what they are famous for, and how expensive they are.
I have summarized the information in the following table for to easily understand it. However, highly suggest reading the whole article to really get to know the brands better. Doing so will help you know the brand better as well as help you associate with the culture you want to be a part of. After all, at its core, streetwear is about self-expression.
|Name||Sub-culture||What to buy?||Price|
|Delhiwear||Ethnic Streetwear Fusion, Delhi Culture||Vardis, Vardi Shirts||$$|
|Haul Apparel||Ethnic Streetwear, Tattoo Culture, Skate Culture||Graphic Tees, Snapbacks||$|
|RAD Sneakers||Sneaker, Hand-made, Made in India||Sneakers||$|
|Strey||Counter Culture, Animal Welfare||Graphic Tees, Joggers, Bags||$$|
|Almost Gods||Art, Innovation, High Street||Individual Pieces||$$$|
|Fighting Fame||Parisian, Indo Cultures||Jodhpuri Joggers, Paisley Shirts||$$|
|VegNonVeg||Sneaker Culture||Nike, Adidas, Reebok, Fila, Jordans||$$|
|Haut De Gamme||Basketball, Hip-hop Cultures||Hand-painted Jeans, Jackets, and shoes.||
|Kollab||Dance Culture||Loose Tees & Sweatpants||$$|
Delhiwear, started by Harkrishan Alag and Tarandeep Singh, aims to build a community that wishes to "spread the word about the Indian culture and streetwear."
Vardi by Delhiwear (Photo Credit: Delhiwear)
As a result, they have created their own subculture surrounding ethnic infused streetwear taking elements from each for inspiration. Their Vardi's are a great example of combining ethnic apparel with streetwear. These street-styled Kurtas were made off a vision they had to "create a uniform without contemplating the outfit of the day." This idea of using simple silhouettes combined with a slight street-style edge is what their brand is all about.
Haul apparel draws from different emerging subcultures in India such as tattoo, skate and surf cultures with an ethnic twist. Over the years, they have built up a following with many like-minded "Hauligans" who have joined their growing culture. Their designs are tasteful, unique, and reasonable. Their most popular items include flannel shirts, snapback hats, and graphic t-shirts.
Graphic Tee by Haul Apparel (Photo Credit: Haul Apparel Lookbook)
RAD, started by two sneakerheads from suburban Mumbai, grew out of necessity to solve the high-cost sneakers being brought in from western brands. Their shoes are 100% made in India, which allows them to retail their prices at 1/3rd the cost of international sneakers brands.
Photo Credit: Instagram account of Rad Sneakers (@rad_india)
Their designs have been inspired by various different Indian subcultures and their aim is to be "the flag bearer of Indian sneaker arts internationally." Their community tagline is - "Be your own TRIBE. Be YOU. Be Rad."
Strey was formed in 2017 in an attempt to create a 'Counter Culture' that goes against the grain of cultural norms. They are attempting to create a "subculture with values and norms that differ substantially from our mainstream society." Their designs are inspired by keen observations of Mumbai, where they are based out of. Consistent with their theme, their garments have heavy graphics, complex embroideries, and bold designs that have a rebellious undertone.
From Strey's Save the Planet Collection (Photo Credit: Strey)
Almost Gods, a New Delhi-based streetwear line, focuses on the ties between art and streetwear. Aiming to spread the umbrella of their brand all over the world, their roots lie in India's different subcultures. They model themselves as innovators who want to push the boundaries of cut, silhouette, and material innovation.
The "Garden of Earthly Desires Jacket" by Almost Gods (Photo Credit: Official Instagram of Almost Gods @almost_gods)
Their designs are inspired by different art forms and their first collection "The Garden of Earthly Desires" explores different prints of flora and fauna representative of that garden. In our opinion, they are the closest thing to a western high street brand that we have seen in terms of their style and look.
Bhaane's culture is all about self-expression and providing silhouettes and cuts that aren't imprinted by any logos. Their reason for doing so is that they don't want to "be recognised not by its letters or by a symbol but by its aesthetic, it's quality and the overall emotion of our brand." Believing in the importance of a touch-feel experience, they opened their first concept store in Meherchand Market in New Delhi. Their store also contains a cafe where they regularly host events to create a culture around self-expression and embracement.
Photo Credit: Official Instagram of Bhaane @bhaane
Taking inspiration from Parisian, Sports, and House Music cultures, Fighting Fame strives to create avant-garde pieces of clothing that embody the emotions of aspiration. Their designs, while minimalist, are reflective of the inspirational youth culture that they cater to. Their paisley shirts and Jodhpuri joggers were standouts in their store.
Jodhpuri Joggers by Fighting Fame (Photo Credit: Official Instagram account of Fighting Fame - @fightingfame)
Started by the creators of Bhaane, VegNonVeg is the first multi-brand sneaker store in India. They host a curated selection ranging from classic to heritage of the most famous sneaker brands in the world such as Nike, Adidas, Puma, New Balance, Fila and many others. They're at the forefront of sneaker culture in the country and are doing a heck of a job at creating a narrative for India's sneaker culture.
Reebok Classics at VegNonVeg (Photo Credit: Official Instagram account of VegNonVeg - @vegnonveg)
Haut De Gamme
Pronounced "ODEGAM", Haut De Gamme explores the subcultures of pop and high-street. They have various categories of products but their hand-painted jackets and jeans stand out. The hand-painted designs tastefully draw inspiration from popular culture and are truly unique pieces of clothing. Also, look out for their graphic tees which are both funny and rebellious at the same time.
Haut De Gamme Fanny Pack (Photo Credit: Official Instagram of Haute De Gamme - @hautdegammeclothing)
Kollab, based in Kolkata, draws inspiration from hip-hop and skate cultures. Their striped tees and joggers are fantastic to dance in, and they're slowly gaining popularity in the underground music scene in India.
Kollab Dancing Star Kimono (Photo Credit: Official Instagram of Kollab - @kollablifestyle)
Last but not least... Don't forget us!!!
Everything Man Store was created for the purpose of pioneering streetwear education and culture in the country. We curate the best street style trends and design unique articles of clothing for the sole purpose of self-expression.
The story of our creation comes from when our founder, Rohan, who after travelling the world found that men's fashion everywhere had been narrowed to boring, minimal styles that didn't represent his personality as clothes should. Clothes are an extension of one's personality. If you just observe from a distance, you can gauge what kind of person they are by the way they dress. It is a means of identification. So, what kind of identity do you want to have? One would imagine that you would like to represent your likes and dislikes! So start your journey today, and let people notice you for who you are!
Official Instagram account of Everything Man Store: @everythingmanstore
Note: If you feel like we've left out anyone then do write a comment on this thread to notify us and we'll update our article. Cheers!